Instruction Methods

Download Cultural Difference in Television Programs: Foreign by Zhuo Feng PDF

By Zhuo Feng

What forms of overseas tv courses are broadcast in China? What sorts of cultural variations exist within the minds of chinese language tv audience? To what quantity can they understand and settle for those alterations? the writer constructed a three-stage empirical method of learn those questions in 5 pattern towns in China. First, the tv schedules of 37 tv channels have been analyzed for you to be certain the sort, cultural amendment, and export kingdom of overseas courses. moment, according to 36 viewers interviews forty two cultural dimensions have been explored and summarized in a list. 3rd, a survey used to be performed between 450 audience, which tested their belief and reputation of cultural distinction. 5 viewer kinds have been constructed via cluster research. The influence of influential elements used to be tested.

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Rohn, 2011, p. 632) Figure 3: Television Communication Process Source: adapted from Fiske, 2002, p. 7; Narula, 2006, p. 26. Figure 4 depicts an intercultural television communication process. For example, the BBC produces news and documentaries which are broadcast to viewers in China. Producers from countries of origin encode and send information. Through international channels viewers from countries of destination receive and decode information. Different to Figure 3, the intercultural television communication process (Figure 4) occurs in two different cultures of country of origin and country of destination.

Media products from Western developed countries, especially movies and television programs, undermine the indigenous culture of a less developed society. Importing Western media products also indicates importing Western values and encouraging people to envy and seek to become part of the alien culture they are viewing. (Chaffee, 1992, p. 37) Therefore, universal mass media products from Western countries may push a high-context culture more towards the low-context end of the spectrum. 3 Vertical Levels of Cultural Difference When using cultural-difference dimensions as an approach to distinguish cultural difference, all dimensions are considered as being equal and the relationships between them ignored.

Furthermore, young people in China must respect old people and obey their instructions (power distance). 2 Kluckhohn’s Basis Cultural Orientation Dimensions Another approach to categorizing cultural difference derives from anthropologist Kluckhohn. Unlike Hofstede’s five cultural dimensions in the workplace, Kluckhohn looked at culture in relation to some of life’s universals. He developed five cultural dimensions and suggested how cultures might vary accordingly. (Samovar, 2009, p. 207; Salmon, 2010, p.

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