Download Get Big Fast by Robert Spector PDF

By Robert Spector

In Jeff Bezos equipped anything the area had by no means obvious. He created the main well-known model identify on the web, grew to become for a time one of many richest males on the planet, and used to be topped ''the king of cyber-commerce.''

Yet for all of the media publicity, the interior tale of hasn't ever fairly been informed. during this revealing, unauthorized account, Robert Spector, journalist and best-selling writer, provides us this updated, fast moving, behind-the-scenes tale of the company's construction and upward push, its tumultuous current, and its doubtful future.

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I told him that he would have a wonderful life here, that it was a place that was attracting fabulous, talented people, that it was easy to get good people to come to work for him. I sold him hard on being able to ski on one weekend and sail on the next. ” Even after all that, Hanauer conceded, “At the end of the day, I’m not sure what finally swayed him. ” In the summer of 1994, Jeff and Mackenzie gave up their apartment on the Upper West Side of Manhattan, packed up their belongings and watched the men from Moishe’s Moving & Storage load up their things on a moving truck.

The book industry was already in the midst of a shift in its sales channels. In the 1980s, Crown Books revolutionized the industry overnight by opening up hundreds of discount stores, forcing other bookstores into some form of discounting books, which they hadn’t done before. Also during that period, Barnes & Noble and Borders were expanding into shopping malls all over the country until there were few malls left without the presence of one or the other of those chains. By the first half of the 1990s, Barnes & Noble and Borders were closing their smaller shopping mall stores and replacing them with massive superstores (60,000-square-foot-and-larger structures that were often converted from bowling alleys and movie theatres).

3 percent over the previous year, according to the Book Industry Study Group, a nonprofit research organization. That year, 17 titles sold more than 1 million copies and 83 titles sold in excess of 400,000 copies. The top-selling fiction book was The Chamber by John Grisham and the top-selling nonfiction title was In the Kitchen with Rosie by Rosie Daley, Oprah Winfrey’s chef. The worldwide book industry—which was also large, growing, and fragmented—was projected to generate sales of $82 billion in 1996.

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