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By James G. Brown

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These raw materials must be collected and paid for at the right time and delivered to the plant in good condition. After the minimum period of storage, the materials must be processed, mixed with the correct ingredients, and packaged in the proper manner. They must then be stored again until they can be shipped to the local wholesale market, a seaport, airport, or some other destination. If the goods have been produced to specified standards of quality, price, and timeliness, the response of the final consumer is not the plant manager's immediate concern.

They may also be frequent or infrequent product users; may be conscious of price, or quality or convenience; and may have a positive or negative attitude toward a product. · Sectoral. Customers may consist of households, hotels and restaurants, hospitals, schools, or further processors or manufacturers. Market Segments Every market can be divided into segments, each consisting of customers with similar wants and similar buying patterns with respect to a given product. The concept of the market segment is commercially important because marketing strategy can be developed around different segments; each segment can be satisfied with different forms, types, and sizes of the enterprise's product, either by product differentiation or by using different distribution channels.

Deloitte & Touche is a management consulting firm whose agricultural practice is based in Guelph, Ontario, Canada.  Brown with Deloitte & Touche. p. (EDI development studies) Includes bibliographical references.  Agricultural processing industriesDeveloping countries.  Industrial development projectsDeveloping countries.  Series. 1 '091724dc20 93-3077 CIP Page iii Contents Foreword v 1. Introduction 1 A Guide and Field Reference 3 A Training Manual and Textbook 4 A Working Definition of Agroindustry 4 A Methodology for Agroindustrial Investment Analysis 5 2.

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